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Blue Earth Coffee // Brand Identity

Concept branding design for Blue Earth Coffee in Aiken, SC. 

Tagline: Already beautiful. 

Blue Earth Coffee believes that the harmony found in nature is the truest balance that exists. That's why Blue Earth uses coffee beans that have been organically grown and cultivated. Blue Earth's roasting processes rely on natural timing so that none of the essential components of the coffee are lost, bringing you rich flavors and smooth finishes with each and every cup.

Founded by South Carolina natives, Blue Earth's visual identity is ethereal, yet deeply grounded in the breathtaking beauty of the South Carolina coastline. Here, wild grasses and reeds grow vibrantly in the marshes, tall and ancient oaks wear ornate crowns of Spanish moss, and that place where the ocean meets the land is an extraordinary and elegant reminder that we must protect and honor the earth around us.  

[2018]

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